Sunday, 7 October 2012
Modernism
Modernism the term, tends to describes the modernist movement in the arts, originally arising from wide-scale and far-reaching changes to Western society in the late 19th and early 20th centuries. In particular the development of modern industrial societies and the rapid growth of cities, followed then by the horror of World War I, were among the factors that shaped Modernism. Many modernists believed that by rejecting tradition they could discover radically new ways of making art. Arguably the most paradigmatic motive of modernism is the rejection of the obsolescence of tradition and its reprise, incorporation, rewriting, recapitulation, revision and parody in new forms.
By 1930, Modernism had entered popular culture and The New Yorker magazine began publishing new and modern ideas by young writers and humorists like Dorothy Parker, Robert Benchley, E. B. White, S. J. Perelman, and James Thurber, among others. Modern ideas in art appeared in commercials and logos, the famous London Underground logo, designed by Edward Johnston in 1919, being an early example of the need for clear, easily recognizable and memorable visual symbols.
In abstract painting during the 1950s and 1960s several new directions like hard-edge painting and other forms of geometric abstraction began to appear in artist studios and in radical avant-garde circles as a reaction against the subjectivism of abstract expressionism. Pop Art is derived from Modernism and is possibly the most famous variation of it in visual art terms. The most famous Pop Art artists being Roy Lichtenstein and Andy Warhol and their works such as Campbell Soup Cans and Whaam!.
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